Built for independent hotels

More five-star reviews. Richer guest insight. Protected reputation.

GetSilk connects to your property management system and automatically captures guest feedback via WhatsApp — turning real experiences into published reviews and actionable operational insight, whilst protecting your reputation.

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The problem

Leaving a review is hard. Most guests don't bother.

Find the platform, sign into an account, figure out what to write, spend five minutes typing. Most happy guests don't bother. The ones who do are usually frustrated — reacting in the heat of the moment. Unhappy guests become the loudest voices on your review pages. Five great reviews influence a booking decision far less than a single bad one. Your scores stop reflecting the service you're actually delivering.

For your operations

Know how your hotel is really performing

Every guest response is broken down by theme — check-in, room quality, food, staff, cleanliness — with sentiment scoring and trend tracking. See what's working and what needs attention, in real time.

  • Themed feedback scored by sentiment
  • Trends tracked across days, weeks, and locations
  • Service recovery alerts for negative experiences
  • Actionable data you can take to your team
For your reputation

Turn every stay into a published review

The same feedback your guests share is shaped into a review draft — in their voice, from their words. They approve it in WhatsApp and GetSilk handles the heavy lifting of getting it published, keeping the guest in control throughout.

  • Review drafted from the guest's own words
  • Guest approves or edits before publishing
  • One-tap paste to Google or TripAdvisor
  • No gating — every guest gets the same flow
How it works

One conversation. Two outcomes.

GetSilk plugs into your existing checkout process. No new apps, no training, no change to how your team works.

1

Guest checks out

Your PMS triggers a personalised WhatsApp message to the guest shortly after checkout. Fully automated — no manual work from your team.

2

They share their experience

The guest replies with a voice note or text message — whatever feels natural. No app to download, no survey to fill in. Just a conversation in WhatsApp.

3

Feedback is analysed instantly

Voice notes are transcribed, feedback is broken down by your chosen themes, sentiment is scored, and a review is drafted in the guest's own voice — all within seconds.

4

You see it first

Everything lands on your dashboard with themed insights and sentiment scoring. Nothing goes public yet. Your service recovery window gives you time to reach out, resolve any issues, and turn a negative experience around before a review is ever published.

5

The review goes live

Once your recovery window closes, the guest receives their review with a one-tap link to publish on Google or TripAdvisor. GetSilk handles the heavy lifting — the guest stays in control throughout.

Service recovery

Negative feedback never hits the review platform unfiltered

Traditional platforms send guest feedback straight to Google. GetSilk doesn't.

Every review passes through a service recovery window. If a guest had a poor experience, your team is alerted instantly — with time to reach out, resolve the issue, and invite the guest to update their feedback before anything goes public. Updated reviews reflect the full experience, not a heat-of-the-moment reaction.

No harmful reviews. No public fallout. Just good hospitality, built into the system.

The entire experience lives in WhatsApp — the app your guests already use every day. 98% open rate. No downloads, no accounts, no friction.

Operational intelligence

See what's really happening across your venues

Voice notes are rich, unstructured data — far more detailed than a star rating or a ticked box. GetSilk analyses every piece of feedback and identifies the patterns that matter.

📈

Conversion funnel

Track how many guests you reach, how many respond, and how many reviews get published. See where drop-off happens and how to improve it.

🎨

Theme performance

See what guests are talking about — breakfast, cleanliness, staff — broken down by positive, neutral, and negative sentiment.

📊

Sentiment trends

Track how guest satisfaction is moving over time — by week, month, or quarter. Spot issues early and measure improvement.

🛡

Service recovery tracking

How many flagged, how many resolved, how quickly your team responded. Proof the safety net works.

Built for how hotels actually work

Compliant by design

No review gating. No fake reviews. Every guest gets the same experience regardless of sentiment. The guest writes, approves, and publishes their own review — GetSilk never posts on their behalf.

Ready to get more from your guest feedback?

GetSilk works on a per-site basis with onboarding typically completed within a week. Get in touch to see how it would work for your venue.

hello@getsilk.co.uk

Onboarding is simple. We'll walk you through it.